CMC Hygea

Project overview

CMC Hygea design and develop unique products that reduce the risk of Healthcare Associated Infections (HAI’s). In an era which has seen the emergence of highly resistant pathogenic and persistent microbes, they have developed a unique bathing system called PathAguard® ABLiS® and wound cleaning aid called PathAguard® LUCA®. Both products significantly reduce the risk of contamination of the environment, patient and care worker.

They approached us during their start-up phase to ask if we would design them a simple, one page website. They were targeting the US market which was showing real potential, so they needed a web presence to present their credentials. We continue to work with them as their business expands and their customer base widens.

Because time was of the essence and they needed a new website within a matter of days, it was agreed to stick with their current logo for the time being. It wasn’t the best of logos but there was no point re-designing it until other, more pressing matters were first addressed.

The next phase of the project will involve a Brand Strategy Review where we help them to review their product positioning and solidify their brand identity. In a sector like healthcare, trust is everything, and one of the best ways to establish trust is by having a confident credible image.

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