Dundrum Credit Union

Project overview

Dundrum Credit Union (now Capital Credit Union) is one of the largest credit unions in Ireland. Based in south Dublin, it has 6 branches and over 35,000 members.

They approached us in 2015, having seen the work we’d done for other credit unions around the country. Since then, we’ve worked with them on all aspects of their branding and marketing, culminating most recently in an extensive campaign across a wide range of media channels.

The reason the relationship has worked so well is because they understand the importance of strategic marketing and the creative process involved. From the day we met them, they’ve been open to new ideas and ongoing collaboration with their board, management and staff.

We wrote their marketing plan and media schedule, we designed their annual report and AGM booklet, and we created a whole host of direct mail letters, local press ads, point of sale and a new members’ pack.

And that’s not all, we implemented a major campaign – both online and offline, traditional and experimental. We designed ads for bus shelters, Dundrum Town Centre, local supermarkets and local newspapers. We also arranged a mail drop with An Post, a leaflet handout at a traffic junction and new signage for their offices.

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In the client's own words

Passion for Creative has been a valuable source of creativity and direction for Dundrum Credit Union. They understand how credit unions operate and are always mindful of our members. Their attention to detail is second to none. Having worked with many creative agencies in my role, I would have no hesitation in recommending Passion.

Melanie Cleary, Marketing & Business Development - Dundrum Credit Union