Greystones Credit Union

Project overview

Greystones Credit Union is a community-based credit union. Based in Greystones, Co. Wicklow, it has over 12,000 members and provides a wide range of loans, savings and complementary services. Established in 1969, it is owned and controlled by its members and enjoys an excellent reputation in the local community.

They got in touch with us in early 2018 having seen the work we had done for other credit unions. They wanted to launch and promote two new loan products but weren’t sure how to go about it. They needed someone to give them ideas and manage the process. We really enjoyed this project because everyone we met was fully on-board.

Their main reason for getting in touch was the two new loan products they wanted to launch and promote – a smart education loan for third level students, and a home renovation loan for people who wanted to refurbish their house.

We proposed two separate campaigns – one in August (for the smart education loan) and one in October (for the home renovation loan). In each instance, we designed a direct mail letter for relevant members, door drop leaflet for the general catchment area, graphics for their website and Facebook pages, press ads and posters.

The campaigns were very successful, and we continue to work with them on other campaigns, including their annual report.

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In the client's own words

We started working with Passion in 2018 and have found their approach ideal for our needs. Their understanding of working with credit unions and the market we operate in has been of enormous benefit. The level of work and support provided to us in developing a brand strategy and targeted marketing campaigns has proved top class.

Billy Coyle, CEO - Greystones & District Credit Union