Their main reason for getting in touch was the two new loan products they wanted to launch and promote – a smart education loan for third level students, and a home renovation loan for people who wanted to refurbish their house.
We proposed two separate campaigns – one in August (for the smart education loan) and one in October (for the home renovation loan). In each instance, we designed a direct mail letter for relevant members, door drop leaflet for the general catchment area, graphics for their website and Facebook pages, press ads and posters.
The campaigns were very successful, and we continue to work with them on other campaigns, including their annual report.
In the client's own words
We started working with Passion in 2018 and have found their approach ideal for our needs. Their understanding of working with credit unions and the market we operate in has been of enormous benefit. The level of work and support provided to us in developing a brand strategy and targeted marketing campaigns has proved top class.
Billy Coyle, CEO - Greystones & District Credit Union